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Sales Won’t Close Without an Opener
What is an “opener”? On a personal level, it is the person who brings two groups together and makes them comfortable with one another. On a business level, it is the person you want introducing your company to pull out all the right points and set the stage to talk shop. How much work does...

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Thinking About Sales is Never a Waste of Time
Sales tools look different these days. The ads and promotional sales’ materials flying around out there about how to do lead generation and sales effectively is endless.  I’ve read about so many new apps for social media this morning already that I feel for those who don’t focus every...

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If you work in marketing these days, you are probably mentally exhausted. Do you ever think about what all this social media marketing is doing to your personal health? Your eyes are burning, your head is hurting, and your fingers need stretching. You need to be mentally prepared so you can...

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Sales & marketing teams will typically receive that stinging email saying “Stop Emailing Me”. Much to do about nothing?  I don’t think so.  It affects your lead generation and social media efforts. Read on. Thinking that your blocked/rejected emails are going to get pushed...

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Recently, I read an article written by Ron Baron, CEO, CIO, Portfolio Manager and Trustee of Baron Funds. Each quarter, he writes extensive letters to his customers with the reports on why his fund invests in certain businesses and how they arrived at those conclusions. As I read the letter, I...