Sales & Marketing Articles

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Sales can be tricky for business. Do you ever wonder how many sales opportunities never see the light of day because of a business miscommunication?  Somehow, part of a message in the sales process gets translated incorrectly. Because something was not clarified or the right follow-up question was...

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Thinking About Sales is Never a Waste of Time
Sales tools look different these days. The ads and promotional sales’ materials flying around out there about how to do lead generation and sales effectively is endless.  I’ve read about so many new apps for social media this morning already that I feel for those who don’t focus every...

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If you work in marketing these days, you are probably mentally exhausted. Do you ever think about what all this social media marketing is doing to your personal health? Your eyes are burning, your head is hurting, and your fingers need stretching. You need to be mentally prepared so you can...

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Sales & marketing teams will typically receive that stinging email saying “Stop Emailing Me”. Much to do about nothing?  I don’t think so.  It affects your lead generation and social media efforts. Read on. Thinking that your blocked/rejected emails are going to get pushed...

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Tomorrow is the Super Bowl and the match-up is set as the New England Patriots will take on the defending champion Seattle Seahawks at University of Phoenix Stadium in Glendale, Arizona. Football fans are among the most passionate in the world and they know this game inside and out. When the...

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rolling stone
Across the country this past week, students put their caps and gowns on for the culmination of their collegiate careers. College graduation is a benchmark moment in a person’s life, but the life we were once accustomed to is not as calculated as it used to be after the big day. In the past,...

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Content is King
Being a lead generator puts pressure on me to deliver leads ready to buy. I understand this mandate and do the best I can with the tools given to me from my clients. However, when there is no content coming forward, the pipeline can dry up. Without targeted content, you are more than...

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Lead Generation Toolbox
When looking at lead generation, it is somewhat similar to a toolbox. Each item has its own compartment and importance within the structure, but collectively the box keeps the tools effective and organized. You’ll have your powerful tools and the ones that help you get into hard-to-reach places,...