Sales & Marketing Articles

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rolling stone
Across the country this past week, students put their caps and gowns on for the culmination of their collegiate careers. College graduation is a benchmark moment in a person’s life, but the life we were once accustomed to is not as calculated as it used to be after the big day. In the past,...

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Content is King
Being a lead generator puts pressure on me to deliver leads ready to buy. I understand this mandate and do the best I can with the tools given to me from my clients. However, when there is no content coming forward, the pipeline can dry up. Without targeted content, you are more than...

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Lead Generation Toolbox
When looking at lead generation, it is somewhat similar to a toolbox. Each item has its own compartment and importance within the structure, but collectively the box keeps the tools effective and organized. You’ll have your powerful tools and the ones that help you get into hard-to-reach places,...

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Email Marketing
Why do most email marketing solutions get overlooked? It’s not the solution, but the uninformed lead generation team that is missing the boat. Come along and find that the reason for this misalignment is that the lead generation team either doesn’t exist, not “hunters” with a sales...

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Sales-Link Blog 2013 Year in Review
Over the course of the last few months I have written about the pharma/biotech industry and how it relates to our everyday lives. Every topic from the importance of lead generation to closing a business deal was on our radar this year, with many others just as vital. Let’s take a look back at our...

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Year of the Scientist
In an earlier post, I shed light on how scientists are becoming a major part of the pharma/biotech economy. Now, as opposed to years past, they have an audience willing to learn about what they are putting out on to the open market. With seemingly rare haunting diseases/illnesses popping up every...

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communication
When I look back on 2013, there was a change in the way we communicated with each other— in business, personal and social settings. For the most part, especially in the offerings available through social media, the results have been amazing. Of course there were some disasters, and as we know,...

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Business Resolutions
With the holidays around the corner many people are coming up with New Year’s resolutions, and let’s be honest, how often do they ever hold on to those promises? Most people say they will eat better or finally take the hanging clothes off the treadmill and actually use it; we all know that’s...

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Alpha IRB
How many times have you hired a contractor who is going to redo your kitchen and you get the infamous promise that they can start on one day and can have the job done in 4 weeks and what typically happens, an unexpected delay! Or you make an appointment and expect to be taken on […]