Lead Generation Articles

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Lead generation is about getting out there and conveying information about your products and/or services to your potential customers. That will take having a high number of contacts and the ability to connect with them.  It is similar to someone living an active social life, meeting as many new...

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Website Lead Generation
When creating a website, there are a number of ways to increase the traffic. If you already have a website you can always listen to helpful pointers and improve upon what already exists. From the visual appearance to the content that makes up the website, every single detail is extremely vital to...

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Marketing Mix for Lead Generation
There are now more ways than ever to market your company to a specified target audience. Whether you’re using a website, emailing or social media, it’s highly probable that you can make an impact with one or all of these methods. However, what exactly is it that creates the right marketing mix?...

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Lead Generation Toolbox
When looking at lead generation, it is somewhat similar to a toolbox. Each item has its own compartment and importance within the structure, but collectively the box keeps the tools effective and organized. You’ll have your powerful tools and the ones that help you get into hard-to-reach places,...

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Email Marketing
Why do most email marketing solutions get overlooked? It’s not the solution, but the uninformed lead generation team that is missing the boat. Come along and find that the reason for this misalignment is that the lead generation team either doesn’t exist, not “hunters” with a sales...

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Lead Generation Boxer
Coming into the ring generating over 30% more business for your company, lead generation! OK, maybe one does not get that dramatic about it, but there are certainly some similarities between lead generation and a boxer. Contrary to popular belief, a boxer does not fight alone. They have the help of...

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Mentally Strong
In Amy Morin’s recent article, “Mentally Strong People: The 13 Things They Avoid” which was published in Forbes Magazine, she states: “Mentally strong people have healthy habits. They manage their emotions, thoughts, and behaviors in ways that set them up for success in life.” This can...

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Sales-Link Blog 2013 Year in Review
Over the course of the last few months I have written about the pharma/biotech industry and how it relates to our everyday lives. Every topic from the importance of lead generation to closing a business deal was on our radar this year, with many others just as vital. Let’s take a look back at our...

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Lead Generation
Recently, I heard a great quote from Andrew Lloyd Weber, the great composer, theater director and most recently creator of The Profumo Affair, a true story about Stephen Ward and the 1963 scandal that almost toppled the British government of the day. Weber was asked whether or not he thought...