General Articles

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Going All The Way With Passion
  What is the difference in a person’s DNA that gives them the fortitude to go all the way or even beyond expectations doing their job versus those who just get by with minimal or sub-par input? This has baffled me for over 30 years wondering why someone would feel good to give less than...

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Sales Won’t Close Without an Opener
What is an “opener”? On a personal level, it is the person who brings two groups together and makes them comfortable with one another. On a business level, it is the person you want introducing your company to pull out all the right points and set the stage to talk shop. How much work does...

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Machine Learning is Not Going Away
Machine Learning is the field that studies how to make computers learn. In other words, a Machine Learning algorithm is a computer program that teaches computers how to program themselves so that we don’t have to explicitly describe how to perform the task we want to achieve. When people talk...

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Thinking About Sales is Never a Waste of Time
Sales tools look different these days. The ads and promotional sales’ materials flying around out there about how to do lead generation and sales effectively is endless.  I’ve read about so many new apps for social media this morning already that I feel for those who don’t focus every...

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Two years ago, I published a blog entitled  “The Lead Generation Tool Box”. My finer points, in 2014, addressed pipeline and sales reports, proper follow-through for delayed opportunities, need for rich content, and lead generation. While much stays the same, I can also report that...

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If you work in marketing these days, you are probably mentally exhausted. Do you ever think about what all this social media marketing is doing to your personal health? Your eyes are burning, your head is hurting, and your fingers need stretching. You need to be mentally prepared so you can...

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The Job Market of Yesteryear
  Across the country, students are putting on their caps and gowns to recognize the last four or five years of their young lives at university. College graduation is a benchmark in a person’s timeline. It is also time to start thinking about work and possibly entrepreneurship. Last year, I...

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Are you an entrepreneur? If so, you probably feel that the weekdays fold into each other, your weekend mornings you work in bed, un-bathed on Saturday and Sunday mornings; no makeup or sloppy jogging pants.  Monday through Friday flies by in hours rather than days. Luckily you always remember...

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Recently, I read an article written by Ron Baron, CEO, CIO, Portfolio Manager and Trustee of Baron Funds. Each quarter, he writes extensive letters to his customers with the reports on why his fund invests in certain businesses and how they arrived at those conclusions. As I read the letter, I...